Dearday: Privacy Policy

Effective date: 2026-09-02
Version: 3.0 (applies to app version 1.1.0 and later; versions 1.0.x collected no data at all)

This Privacy Policy explains how the Dearday mobile application ("the App", "we", "us") handles information when you use it on iOS or Android. The App requires no account and stores all of your countdown data only on your device. Starting with version 1.1.0 the App shows a small advertisement on two secondary screens, and the advertising provider processes some device data described below.

1. Information You Provide to the App

When you create a countdown, you enter:

• A title (e.g., "Wedding", "Exam", "Trip")
• A target date
• A type (Regular or Anniversary)

This information is stored only on your device using the operating system's local app storage. We do not operate a server for it, there is no account system, and we cannot access this data. If you uninstall the App, this data is deleted with it. Countdown data is never sent to the advertising provider or to anyone else.

2. Advertising (Google AdMob)

The App is free and is supported by a single small banner advertisement shown at the bottom of the "All countdowns" screen and the Settings screen. The banner never appears on the full-screen countdown view.

Ads are served by Google AdMob, part of Google LLC. To request and display an ad, the Google Mobile Ads SDK inside the App may collect and process:

• Device and advertising identifiers (the iOS Identifier for Advertisers or the Android Advertising ID, where you have allowed it), and other device identifiers
• Device and app information such as device model, operating system version, language, app version, screen size and network type
• IP address, from which an approximate location (country or city level) may be inferred
• Ad interaction data such as which ads were shown, viewed or tapped
• Diagnostic data about the SDK's own performance and crashes

Google uses this data to serve ads, measure their performance, prevent fraud and, where you have consented, to personalize ads. Google acts as an independent controller for this processing. How Google uses data from apps that use its services is described at https://policies.google.com/technologies/partner-sites and in Google's Privacy Policy at https://policies.google.com/privacy.

Your choices

• Consent (EEA, UK, Switzerland and other regions that require it): on first launch the App shows a consent form provided by Google's User Messaging Platform. You can decline personalized advertising and still use the App with non-personalized ads. You can reopen the form at any time from Settings > Ad privacy settings.
• iOS App Tracking Transparency: iOS asks whether the App may track you across other companies' apps and websites. Choosing "Ask App Not to Track" prevents access to the Identifier for Advertisers. The App works normally either way. You can change this later in iOS Settings > Privacy & Security > Tracking.
• Android: you can delete or reset your Advertising ID and opt out of ads personalization in Android Settings > Google > Ads (location varies by device).

We do not use ad revenue data to identify you, and we do not receive any personal data from Google about you.

3. Information We Do NOT Collect

The App does not collect or transmit:

• Your name, email address, phone number or any account information (there are no accounts)
• Your countdown titles, dates or types
• Your contacts, photos, microphone or camera contents
• Your precise location
• Health, financial or biometric data

The App contains no analytics SDK and no crash-reporting service of ours. The only network traffic the App generates is the advertising described in Section 2.

4. Third-Party Services

The App's binary also links a purchases SDK (purchases_flutter by RevenueCat) so that a future paid tier could be added without a re-architecture. It is not initialized in the released builds (no configuration key is provided), makes no network calls and transmits no data. If a paid tier is ever introduced, this Policy will be updated first.

5. Data Sharing

We do not sell, rent or share the information you enter into the App with anyone; it never leaves your device. Device and advertising data described in Section 2 is processed by Google as the advertising provider, subject to your consent and tracking choices.

6. Children's Privacy

The App is not directed at children under 13 (or under 16 where that is the relevant age). We do not knowingly collect personal information from children. If you believe a child has used the App in a way that involves personal data, contact us and we will help.

7. Your Rights

Because your countdown data is stored only on your device, you can exercise your rights over it at any time without contacting us:

• Access / Export: view your countdowns inside the App
• Correction: use the Edit option on any countdown
• Deletion: use the Delete option, or uninstall the App

For data processed by Google in connection with advertising, you can manage your choices as described in Section 2, and you can exercise rights toward Google through the links in that section. Depending on where you live (for example under the GDPR or the CCPA) you may have additional rights, including the right to lodge a complaint with your local supervisory authority. Email us and we will help you direct any request.

8. Security

Your countdown data never leaves your device, so its security depends on your device's security. We recommend keeping your operating system up to date and using a screen lock and device encryption. Ad requests are sent over encrypted connections (HTTPS).

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective date" at the top reflects the latest revision. Material changes (for example a new third-party service or a paid tier) will be communicated through an updated store listing and, where appropriate, an in-app notice before the change takes effect.

10. Contact

For questions about this Privacy Policy, see the Contact page at https://apps.peppertree.so/dearday/contact or email [email protected].